• Business Diversification:

  • We operate across multiple sectors including Wholesale, Retail, and E-commerce

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• Valued Partnership:

  • We prioritize our relationship with growers, ensuring their business is always front and center in our operations.

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• Broad Market Presence:

  • Our operations extend to local sales, market sales, and fruit shop sales, allowing us to serve a diverse customer base in all markets.

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• Strategic Interest:

  • Our primary focus is always the fruit's best interest. If alternative markets offer better prospects, we can pivot seamlessly through our subsidiary, Mor Fruit, and cater to our other sales outlets.

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• Distinct Positioning:

  • Unlike many of our competitors who face constant pressure to import, we have the flexibility of being wholesalers. This means we can source from the market when necessary. For instance, if apples don't resonate well in our primary market, we encourage our suppliers to explore alternative markets to avoid low returns. Concurrently, we can purchase from other market sources to ensure our customers always have access to the products they desire. This strategy safeguards our supply base, whether we're importing directly or not.